The <meta> Tag

Usage and Syntax

The <meta> tag is used to convey meta-information that cannot be conveyed using other tags. It has the following attributes:

name
Specifies the name for the meta-information.
http-equiv
Specifies a header to be included in the document's HTTP headers.
content
Specifies the value for the keyword specified with the name or http-equiv attribute.
scheme
Provides additional information for the interpretation of the meta-information. This attribute was first introduced in the HTML 4.0 specification and is not yet well supported by browsers.

Misuse of the <meta> Tag

There are two typical ways in which the <meta> tag is misused:

  1. Using the <meta> tag to convey information that can (and thus should) be conveyed by other tags, such as <title>, <link>, and <base>.
  2. Using the http-equiv attribute where the name attribute should instead be used. The http-equiv attribute should only be used for keywords that are HTTP headers.

Common Values for the name Attribute

author
The author of the page.
contributor
Specifies the name of a contributor to the page.
copyright
The page's copyright information.
creator
The creator (i.e. author) of the page.
date
The page's date of creation or last update. Stick to ISO format dates (YYYY-MM-DD) here.
description
The description of the page. Used to give a brief description of the page for search engines.
generator
The program that generated this page. Typically added automatically by generators.
identifier
A unique identifier to identify a page in a site.
keywords
Specifies keywords for the page. Used to tell search engines what a page is about.
language
The two-character code representing the language the page is written. For example, for a page written in German: <meta name=language content=de>
publisher
The publisher of the page (e.g. one's workplace, school, etc.).
rights
The copyright for the page.
robots
Specifies whether search engines should index this page and/or follow links in the page. For example, <meta name=robots content="noindex,nofollow"> specifies that robots should neither index this page nor follow links.
source
The ISBN number of the book this page is from.
subject
The subject of the page.